Creative Marketing Ideas for SMBs
Published December 16, 2017
Are you looking for marketing ideas to help your company stand out from the crowd and rise above the noise of everyday business. Think about using some of these suggestions.
Invite Business to Business customers to a thank-you dinner or other special event.
Stand out (and save money) by holding a holiday breakfast or luncheon instead of a full-scale evening party.
Put discounts or coupons for other nearby businesses’ products or services in customers’ shopping bags, and have them do the same for you.
Hold a special sale for your best customers only, at a time when you’re normally closed.
Choose a charity to get involved with, and get customers involved too. Offer a discount or free gift card for customers who volunteer a certain amount of time to the charity or donate a certain amount.
Exhibit at holiday shows. See if local crafts fairs or gift shows accept commercial vendors and, if so, rent a booth.
Send real holiday cards, not e-cards. They’re more likely to get noticed.
Hold a holiday open house for prospects. More relaxed than a regular party, it offers an opportunity for them to drop by at their convenience and learn more about your business.
Make any business kid-friendly by providing a kids’ space with toys or books to keep tired, fussy children occupied while parents shop.
Get listed in local bloggers’ holiday gift guides. It’s too late for most print gift guides, but there’s still time to get your products or services spotlighted by relevant bloggers. Reach out with a free sample.
Feed the crowd. Hand out free cookies or beverages to energize tired shoppers.
Give it away. If your business is located in a mall or shopping area, station an employee outside to give away free samples of your product or service to passersby.
Give away useful items with each purchase, like good-quality tissue paper or ribbons for gift-wrapping. Put your business’s name on it and you’ve got a marketing tool, too.
Give away gifts with purchase. Offering items that can serve as stocking stuffers makes customers more likely to buy so they can get the gift.
Display holiday-themed art by local artists in your restaurant, coffee shop or bar and offer it for sale.
Create personalized food gifts by printing your business logo on M&Ms, candy bars, cookies or candy wrappers.
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