it service management

Most Valuable Asset: Your Customer

Published Feburary 17, 2018

“Do You Consider Your Customers An Asset?” Does that seem like a strange question to you?  Can I take it even a step further? “Do You Consider Your Customers Your Most Valuable Business Asset?”

What's your business's most-valuable asset? It's not bricks, mortar or inventory, it's your day-to-day customers.

Repeat customers can be worth up to 10 times more than one-time triers. That's why knowledgeable marketers will spend as much time and even more money on maximizing their investments in their customer bases.

If your business wants to make your best customers more profitable, implement some of the following practices:

Stuff everything that goes out to customers (think bags, paperwork and communication media) with cross-selling offers and new product information. Then test placing package inserts in your own outgoing orders. Promote special product offers from the same category as the product being sold, delivered or shipped.

Remember and apply the old 80-20 rule: 80 percent of your business comes from just 20 percent of your customers.

Find creative ways to thank and reward your faithful customer base. Offer rewards to those who bring in new business.

Give your best customer segments a title and refer to it often: Preferred Customer, Platinum Customer, Elite Customer or Ultimate Customer.

When dealing with your Ultimate Customers apply patience. Lots and lots of patience. Let them have as much time as they need.

Keep in mind that the faster you resolve their problems, the happier your client will be and the lower the cost per call will be. And while you shouldn’t rush through a customer’s problem, there should be a level of efficiency and a solid plan to quickly get to the root of the issue by determining the best possible solution(s).

Is your company looking for customer service solutions to help you deal with customer interaction? SMART Service Desk IT Service Management Software is your answer. We know that your satisfied customers will return again and again. Let us help you increase productivity, reduce operations cost and improve customer experience with our ITIL compliant solutions. No matter the size of your business we have your customer retention solutions.


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SMART Service Desk is an Enterprise level ITSM Solution developed using industry leading best practices and standards such as ITIL Framework, ISO 20000, ISO 27001, ISO 9001, AS 9001 and NIST. SMART Service Desk has marquee customers in number of sectors such as, Government, Banking, Insurance, Oil and Gas, Electronic Retailers, Manufacturing and Educational Institutions And is currently being used by more than Half a Million Users worldwide and was primarily offered in UK, Middle East, South Africa and Australian markets with global development and support center in India.

SMART Service Desk is bringing the product line to Americas market and is now headquartered with new Development and Operations Center in Dallas, Texas along with offices in Canada, Brazil, United Kingdom, South Africa, India and Partner Offices in Philippines, Indonesia, Saudi Arabia, Bahrain, Oman, Qatar and UAE.

We offer SaaS and On-Premise solutions that let you seamlessly Manage Services, Customers and Quality Improvement Programs. Available through any web browser or native mobile apps, our solutions are designed to help you shorten deployment time, reduce risks and lower costs, including support and maintenance expenses.