Grow Your Business: Slow Or Fast?
Published June 26, 2018
In contrast to the sluggish world of big-business bureaucracy, young companies some of which became media darlings, think Facebook and Instagram, are celebrated for the hurried pace of their growth. Clearly, this approach works for some businesses and some entrepreneur personality types, but not every company subscribes to this ethos of a headlong race for success.
If you have big growth plans for your business, consider this: it’s not as easy as adding money or people. It’s a common mistake; lured by potential dollar signs, business leaders adopt a full-speed-ahead approach, mindless of the obstacles that arise along the way. It may be enough momentum to keep things afloat for a brief period of time, but eventually the lack of understanding of how to balance growth with stability will catch up with them. And the results aren’t pretty, the business suffers, investors suffer and employees suffer. No to mention your customer base that you let down. Dissatisfied customer are never good for any business or should we say business in general?
Successful business owners and managers know that innovation is the lifeblood of company survival and economic growth. It’s this agility and willingness to embrace the new and novel that not only drives growth, but also makes them an attractive target for investment, partnerships or acquisition.
Along the way, accept that you’re going to make mistakes and encounter obstacles. The best operators are highly resilient and cultivate a culture of responsiveness and adaptability. Be ready to openly acknowledge the challenge, set a new course, and rapidly recover. But never forget, every mistake you make is a learning opportunity for future growth.
There is no hard and fast rule that only those who open a new business full-time with a whole complement of employees and neat office space will succeed. And starting with a “fat” bank account is not a guarantee of success either. You can opt to do it slowly and make a gradual transition of being an employee to becoming your own boss. Going slow gives you time to think, plan and work on existing and potential problems, which should help lessen your anxiety.
As you operate your business, learn the operations of the business and seeing if you can handle all the variables of business ownership or management while making it grow. Smaller businesses have proven to be a great way to learn successful methods, as well as a vehicle for ironing out the many small, often overlooked, challenges and details.
Slow or fast, which is best for you? One thing is for sure... treat your customers like they matter the most.
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