Do Your Customers Really Trust Your Brand?
Published November 11, 2018
A major hurdle all small businesses have to face when they are just starting out is getting consumers to trust doing business with them. While curiosity can motivate some folks to try new businesses you need to remember that a new customer may be testing to see if you are better or perhaps cheaper than their current shopping source
New restaurants rely on curiosity for many of their new customers. You can’t build word-of-mouth until you have customers talking about you.
If your business satisfies a customer they will tend to trust that your new offerings will also please them. Trust is a critical element for consumers, without it you can’t enter a consumer’s product consideration set. As an integral part of content marketing and social media, trust is the filter through which consumers evaluate brand and product information. This is even more important in light of the fact that consumers don’t trust any company source advertising!
In today’s social media savvy world, it’s critical for businesses to be open in their dealings with their customers. Is your business motives clear to consumers? Can they tell when you’re truly trying to help them, not just selling to them?
When your audience is overwhelmed with information, it’s critical to ensure that they can quickly find the facts they want and need. This translates to findability on search and the use of bolding and outlining. Don’t forget your target consumer may be getting the content on the go via a mobile device (smartphone or tablet.) Is your brand information and content easy to find and quick to understand?
As a seller, the best way to win consumers is to build trust through the use of content marketing and social media. Ideally, provide prospects with the information they want and need at every step of the purchase cycle including customer reviews, both the good and the bad.
Always offer customers different alternatives based on their needs. No one wants to feel forced into having only one option. Does your brand offer choices and different solutions? In other words, do you appreciate consumers’ purchase process?
According to a recent survey, when customers trust a brand, 83 percent will recommend a trusted company to others and 82 percent will continue to use that brand frequently. While hardly anyone talks about the time you went above and beyond for a customer, you’ll certainly hear from the disgruntled ones if you failed to make a deadline or delivered a product that didn’t do what you promised.
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